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McDavid (sports apparel)
McDavid, Inc. is a producer of athletic gear and protective equipment founded in 1980.
==Company overview==
The company’s origins began in 1969 when the first widely used lateral protective knee brace for athletes was designed and produced by Dr. Robert F. McDavid, the father of the company founder. In 1980 his son, Bob McDavid, officially co-founded the company McDavid Inc. to sell his braces and other sports equipment, alongside Terence Fee (currently vice-president of operations.) The company was founded in Bellwood, Illinois and run out of the co-founder’s basement. Bob McDavid remains the CEO of the company.〔〔(【引用サイトリンク】title=McDavid )〕
McDavid first produced prophylactic braces for joints including the ankle, knee, upper extremities, neck, and eventually most other at risk areas of the body. By the mid-1980s McDavid had revenues of about $1 million, selling knee and ankle braces mainly to athletes from the high school to professional level. It was one of the first companies to produce single-hinge braces as opposed to those with a double-hinge sold by McDavid competitors. In addition to braces, McDavid also produces a line of sports clothing, pads, and sports equipment sold in three lines: SportMed (composed of braces, sleeves, wraps, guards, and straps), Sports Protection (for pads, supports, and other cushioning products), and Performance Apparel (its sports clothing and equipment line).〔(【引用サイトリンク】title=About McDavid )〕 Hex technology items, where closed cell foam padding is sewn directly into the fabric of sports clothing to protect at-risk parts of the body. In April 2014 NBA player DeAndre Jordan became a spokesperson for McDavid. Dwyane Wade was also a spokesperson for the company.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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